Harrah’s sets sails on internet based gambling with the launch of its latest bingo site. Harrah’s is a well known Las Vegas gambling games casino operator with the famous brand Caesar’s Palace in its kitty, now the brand it trying to launch its online portfolio with websites like Caesar’s Bingo. The interactive gaming division of Harrah’s is based out of Montreal, Canada and it has been seeking strategic partnerships in the past several months to better its online gambling website portfolio.
The bingo site is a partnership product with Gamesys Group, it will offer full range of casino games along with the bingo games providing superior gaming experience. The new Caesor’sBingo.com website is targeted at the UK gaming market. Harrah’s online gaming portfolio will entirely directed at generating business internationally outside the US as they already have wide spread presence and popularity within the US.
Harrah’s Casino is a well known brand already in the UK and the online portfolio of games will only increase the brand recognition of Harrah’s in the UK’s lucrative online gambling market. Caesar’s Bingo is one among the range of websites in the Harrah’s arsenal which will be slowly rolled out as the year progresses.